Doral cigarettes fall under the protective umbrella of the R.J. Reynolds Tobacco Company and burst on the market in the year 1969 when Doral cigarette coupons heralded their appearance. Today there are a number of different kinds available, so as to keep up with the competition. There are the menthol ones and the regular flavor, and of course also the light cigarettes.

The Doral cigarettes catalog showcases a number of Doral cigarette promotional items which were utilized in an effort to not only build brand name recognition but to also entice younger smokers to come to know the brand. For example, in the past it was common practice for cigarette companies to include cigarette cards in their packs. These cards were a bit like the famed baseball cards that boys used to collect, but tobacco manufacturers also used the depictions of boxing greats and even Native American chiefs as covers for their cards. This practice eventually petered out only to be once again be taken up by Doral cigarettes as late as the year 2000. While any attempt to market to children was of course strictly denied, it is somewhat noteworthy that the average adult smoker is less than likely to collect cigarette cards featuring cars or national parks.

Yet the year 2000 was also noteworthy for Doral cigarettes in other respects. In another effort to snag a bigger piece of the market share the company decided to add more tobacco per cigarette and to change the chemical composition of the additives to such an extent that Doral cigarettes now actually burn slower than their competitors. The effect of this change means that they last longer and Doral cigarettes followed up this announcement with the line that this change is akin to a pack of free Doral cigarettes per carton for the smoker.

It is obvious that the smoker’s market is not kind to the cigarettes it considers to be value brands, or generics. The major brands are still much more desirable, but Doral cigarette commercial – back in the day when they were permitted – sought to downplay the image of the bargain basement smoke and instead show itself as the cigarette that saved you money but not at the expense of taste. Coupons for Doral cigarettes are readily available online and through marketing campaigns from the manufacturer. In spite of all these efforts, however, R.J. Reynolds Tobacco Company has not been able to increase sales of this brand significantly. On the flipside, the market share that this cigarette brand has garnered seems to have been stable for a while now.