While cheap Salem cigarettes are on the forefront of every smoker’s mind that enjoys the taste of this mentholated cigarette with a filter, the R.J. Reynolds Tobacco Company has found that in spite of the cheap Salem cigarettes visa card and other marketing gimmicks, the sales of Salem ultra light cigarettes are not enough by way of generating a profitable enterprise. Sure, they offer Salem Slim Lights 100 free cigarettes via special advertising campaigns aimed at smokers, but overall the Salem cigarettes rate behind Newport and also Kool.

While discount Salem cigarettes and Salem cigarette coupons were coveted in the United States, the R.J. Reynolds company looked to foreign markets to boost their sagging bottom lines. Foreign markets offered their own unique challenges but also possibilities and the company found that Salem cigarettes might be providing a useful approach to the Japanese market with just a bit of tweaking.

Attempting to further the worldwide appeal of the Winston Salem cigarette, the company decided to change the formula for the tobacco to such an extent as to make it burn cleaner and emit fewer odors. These Salem cigarettes only contained about 1 mg of tar and about 0.1 mg of nicotine, and combined with the pleasing taste of menthol, the notion of this cigarette as a shoo-in for the late teen to early adult female market share seemed all but guaranteed. These Salem cigarettes are interestingly enough know as Salem Pianissimo and thus far it is hard to tell if the pitch has worked in accordance with the company’s expectations.

A similar kind of Salem cigarettes was test marketed in the United States, but the reception was by less than positive, and the company quickly pulled the product off the market and once again sought to boost its Salem cigarette sales by offering Salem cigarettes coupons online or via direct mailings to smokers who signed up with the company in response to a Salem cigarettes ad.

It is interesting that in 1995 the company had so little success with its newfangled smoke, and perhaps the American smoker is more receptive to the idea of less smoke today than she or he was about 12 years ago. On the flipside, considering the serious stand the FDA is taking toward any company that is even thought to be marketing a “safe cigarette” it is not surprising that R.J. Reynolds does not want to be caught up in that mix.