Winston cigarettes belong to the R.J. Reynolds family of tobacco products. This brand of smokes has been around since about the year 1954. Winston cigarettes climbed to the top of the ratings, and from 1966 to about 1972 this brand was considered to be the most often smoked and purchased brand of cigarettes nationwide. Today, the popularity of the Winston cigarette has waned, and it is listed under the heading of “others” when it comes to mentioning the top rated cigarette brands.

When the maker of Winston cigarettes wanted to go about advertising their wares in such as a way as to create a positive image for the new brand – keep in mind that back in 1954 the competition was fierce and while the tobacco company did not have to battle the state and restrictions on the display of Winston cigarette facts, there were other manufacturers to contend with - that would translate into new and established smokers taking Winston cigarettes home quickly upon their introduction to the market.

The history of Winston cigarettes showcases the power of advertising that even surpasses the power of printable Winston cigarette coupons, watered down politically correct language as it is found in recent Winston cigarette ads, and even the Winston cigarette logo. In a stroke of genius Bowman Gray, Jr. decided on lyrics for a Winston cigarette commercial that were grammatically shaky: “Winston tastes good like a cigarette should.”

Winston cigarettes already had a history of not only marketing to the standard target group of the white, male smoker but to instead also be aimed at the African American market as well as both genders. While this might have caused problems for Winston cigarettes, the fact that the new slogan was so grammatically odd and also accompanied by an earworm of a jingle jutted the brand into the forefront of the consumer consciousness.

It did not take long for the company who makes Winston cigarettes to realize that they had struck gold, and they quickly capitalized on their success. Eventually the campaign was changed and new slogans were used and the notoriety of Winston cigarettes waned. While they are still popular with some smokers, the high price of Winston cigarettes has caused R.J. Reynolds to permit smokers to print Winston cigarette coupons from the Winston cigarette homepage. With such a Winston cigarette coupon a pack of smoke will be at least a few dollars less.